The theme is whatever you want it to be, just as it always has been.
Add the image of you shooting heroin then turning to the camera and shouting that in a loud crazy hobo voice while some evil German noise music plays in the background and you'd have the perfect insurance ad.
You won't need health insurance anyway. You'll lose weight without money for food and you'll get lots of exercise running from your creditors. You'll be fit and trim in no time.Unemployment...it's the type of universal health care that conservatives can support.
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